The 2026 Shortlist

Campaigns

Arts, Culture, Sport or Entertainment Campaign

  • Morrow Communications | Celebrating 130 Years of the Grand Opera House as a Jewel in Belfast’s Crown

  • Teneo | Creating Ireland’s NFL Team

  • LK Communications | Experience Pennsylvania Live: Turning Sport into Culture

STEM Campaign

  • To be announced on the night

Best Event, Launch and/or Activation (sponsored by United Wines)

  • Retail NI | High Street Heroes NI

  • Cavendish | Celebrating 60 years of care in Northern Ireland

Best Use of Content (sponsored by Belfast Live)

  • Lough Erne Resort | Christmas Carpool Karaoke: Surprise & Delight

  • LK Communications | From Social Content to Citywide Growth: The Belfast Flavours Story

  • Cancer Fund for Children | 26 Mountains to Mayo

  • Cavendish | Fibrus and The Future of Rura

  • Morrow Communications | Keys, Phone, Money, Cup’ – Reducing Waste, One Cup at a Time

  • Survitec | EMERGENCY SUPPORT HOTLINE

Best Use of Digital and Social Media

  • Lough Erne Resort | Christmas Carpool Karaoke: Surprise & Delight

  • LK Communications | Belfast Flavours: How Social Storytelling Transformed a City's Food Tourism Economy

  • Survitec | EMERGENCY SUPPORT HOTLINE

  • Sonya Cassidy PR Limited | Beyond Engagement: Building a Global Health Brand Through Social Media

  • Morrow Communications | With Love, Barista Bar

  • Morrow Communications | Sprucefield Centre: Bringing a retail destination to life on socials

Best Use of Media Relations (sponsored Nimms)

  • Cavendish | Fibrus Remote Working Index

  • LK Communications | Hillsborough Castle & Gardens

  • ASG | The Bedford Hotel

  • SD Create | Open University NI: It’s Never Too Late

  • Morrow Communications | Downtown Radio

Consumer Relations Campaign

  • To be announced on the night

 

Corporate and Business Communications Campaign

  • Belfast Harbour | Belfast Harbour Masterplan 2025–2050

  • Impact Communications | Hub Packaging

Healthcare and/or Wellbeing Campaign

  • Cavendish | Ladies with Letters: A Red Letter Day That No One Wanted

  • Renatus Collective | Beyond Weight Loss: Building a Stigma-Free Health and Wellbeing Community

  • AIKEN | Social Care: Making a Difference

Best CSR Campaign (sponsored by Coca Cola)

  • To be announced on the night

Integrated Campaign (sponsored by U105)

  • LK Communications | Experience Pennsylvania Live: If You Can’t Buy Fame, Build Culture

  • Morrow Communications | Keys, Phone, Money, Cup: Reducing Waste, One Cup at a Time

  • Renatus Collective | Beyond Weight Loss: Driving Health Behaviour Change Through Integrated Communications

  • Consumer Council for Northern Ireland | Save Energy Save Money Campaign

Internal Communications Campaign

  • To be announced on the night

Low Budget Campaign

  • Renatus Collective for ElastiK° Skin | Delivering National Impact on a Shoestring

  • ASG | Historic Luxury Reborn: Launching The Bedford Hotel

  • Morrow Communications and Barista Bar | With Love, Barista Bar

  • Survitec | Emergency Hotline

  • Survitec | In Port Detentions White Paper

  • SD Create and The Open University in Ireland | It’s Never Too Late

Not-for-Profit Campaign

  • ASG | Good Relations Week 2025

  • LK Communications | Changing Perceptions of Hillsborough Castle & Gardens: Opening Heritage to New Audiences

  • Cancer Fund for Children | 26 Mountains to Mayo

  • SD Create | It’s Never Too Late

  • Morrow Communications | Celebrating 130 Years of the Grand Opera House with £130,000 Raised for the Children’s Cancer Unit Charity

Public Affairs Campaign (sponsored by The Ardmore Group)

  • Cavendish | Ladies with Letters

  • Morrow Communications and NIFDA | Feeding the Economy

Public Sector Campaign

  • LK Communications | Go Succeed: Building Northern Ireland's Most Recognisable Enterprise Support Brand

  • Northern Ireland Fire & Rescue Service | NIFRS On-Call Firefighter Recruitment Campaign : 'Your Town, Your Team, Your NIFRS'

  • Armagh City, Banbridge and Craigavon Borough Council | Armagh Food & Cider Weekend 2025

  • Morrow Communications | Keys, Phone, Money, Cup’ – Reducing Waste, One Cup at a Time

  • Consumer Council | Make Your Finances Fitter

Best Campaign of the Year, Outside Northern Ireland

  • Sara McCracken Consulting Ltd | Great Big Green Week 2025 – Bringing 1.2 million people together for climate and nature

  • LK Communications | Experience Pennsylvania Live – If You Can't Buy Fame, Build Culture

  • AIKEN PR | Milano - Bringing Families Together

  • AIKEN PR | Climate Change Advisory Council – Annual Review 2025 Campaign

  • Cancer Fund for Children - 26 Mountains to Mayo

  • RNN Communications | Sweet Seats with Bazooka  - a match winning sponsorship activation

Travel, Leisure or Tourism Campaign

  • Lough Erne Resort | Christmas Carpool Karaoke: Surprise & Delight

  • Elevator | Elephant Rock

  • LK Communications | Experience Pennsylvania Live: If You Can’t Buy Fame, Build Culture

Best Long-Term Client Care

  • Cavendish | A strategic partnership for 20+ years

  • ASG | ASG & Marks & Spencer: A 39-Year Partnership Built on Trust, Insight and Impact

  • RNN Communications | Relationships Built To Last

  • Morrow Communications | Asda x Morrow Communications – Celebrating 20 Years

  • SD Create | SD Create x Beannchor

  • AIKEN PR | The WiB Group Launch

Individual / Team Categories 

Outstanding Young Communicator of the Year (sponsored by University of Ulster)

To be announced on the night

Independent PR Practitioner of the Year

  • SD Create | Sinead Doyle

  • Sonya Cassidy PR Limited | Sonya Cassidy

  • Sara McCracken Consulting Ltd | Sara McCracken

  • Birl PR | Dan Quee

Small PR Consultancy of the Year

To be announced on the night

PR Consultancy of the Year

To be announced on the night

Lifetime Contribution Award (sponsored by Mediahuis Ireland)

To be announced on the night

RULES OF ENTRY

FULL CRITERIA